How might we improve the design interface and experience to provide customers with a seamless, easy-to-follow journey?
In our pursuit of an exceptional user experience, we embark on a journey to revamp the banking interface and refine the flow. Our objectives encompass enhancing user satisfaction and efficiency, ensuring seamless transactions, and modernizing the overall banking experience for our valued customers.
The project commenced with a thorough assessment of the vendor's design capabilities and an evaluation of their existing solution's limitations.
Based on the product team and the vendor's capabilities, I worked on customizing the existing solution to align it with the bank's branding and improve usability. Redesigned user interfaces and workflows were proposed and iterated upon.
In a strategic move to expand their financial services offerings, the bank entered into a collaborative partnership with a third-party vendor specializing in funding integration solutions. This collaboration streamlined the integration process, enabling seamless fund transfers, deposits, and payment functionalities for the bank's customers while leveraging the vendor's expertise in financial technology.
New ideas and flow requirements resulted in evolving our design system with new components, icons, and other design elements. Below are some samples of updates I worked on.
Overall, the project was a big success resulting in an increase in account openings and revenue for the bank, along with informed updates to other digitals products, and evolving our Design System.
In hindsight, I learned that the dev team can take considerable time and additional sprints to implement design and for next time I would inquire about any development limitations prior to wiring.
